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Certified B2B Sales and Business Development for Africa

Certified B2B Sales and Business Development for Africa

B2B Sales and Business Development for Africa

A self-paced, 6-Pillar certification programme built for sales professionals and business development leaders operating across African markets. Learn at your own pace, on your own schedule, most learners complete the programme in around 24 weeks, though you can move faster or slower to fit your work and life.

This programme is not a generic sales course adapted for Africa. It was designed from the ground up for the realities of African B2B selling: relationship-first commercial cultures, longer decision cycles, cross-market complexity, and the specific commercial challenges of operating across diverse regulatory and economic environments.

What you will learn across 6 Pillars:

  • African Market Foundations: Understanding the commercial landscape, regulatory environment, and cultural dynamics across Sub-Saharan Africa
  • B2B Sales Fundamentals: Buying committees, consultative discovery, value proposition design, and pipeline management
  • Prospecting & Lead Generation: LinkedIn for African markets, cold outreach, referral generation, and events as sales tools
  • Proposals, Pricing & Negotiation: Writing winning proposals, value-based pricing, and negotiation frameworks that protect margin
  • Client Retention & Account Growth: Onboarding, account expansion, difficult relationship management, and advocacy
  • Sales Leadership & Scaling: Building sales culture, hiring talent, technology selection, forecasting, and the peer teaching capstone

Programme format:

Self-paced online lessons you work through on your own schedule, with a participant workbook, real-world African market case studies, and embedded knowledge-check quizzes in every pillar. Practical assignments are submitted for assessment as you go, with a final written assessment and recorded capstone presentation to complete your certification. Optional peer discussion is available where cohort or forum participation is running.

Certification:

Learners who complete all lessons, pass the pillar quizzes, and submit the required assignments and capstone receive the Catalyst Certified B2B Seller credential.

Designed and delivered by Catalyst Competencies. Built on hard-won practical wisdom to deliver practical solutions for Africa's unique business landscape.

R 2,499.00
2499.0 ZAR R 2,499.00
R 2,499.00
Responsible Jason Thomas
Last Update 09/25/2026
Completion Time 1 day 2 hours 10 minutes
Members 0
B2B Sales Africa 24 Weeks Certification
  • Pillar 1: African Market Foundations (empty)
    11Lessons · 14 hr 30 min

    • Catalyst Competencies Study Guide
    • Pillar 1: Participant Workbook
    • Pillar 1: African Market Case Study Collection
    • LESSON 1.1: The African Business Landscape
      10 xp
    • LESSON 1.2: SME Ecosystems Across Africa
      10 xp
    • LESSON 2.1: Culture, Trust, and Buying Decisions
      10 xp
    • LESSON 2.2: Relationship-First Selling in Practice
      10 xp
    • LESSON 3.1: Regulatory Landscapes
      10 xp
    • LESSON 3.2: Cross-Border Payments & Compliance
      10 xp
    • LESSON 4.1: Market Entry Models
      10 xp
    • LESSON 4.2 Capstone: Market Entry Pitch
      10 xp
  • Pillar 2: B2B Sales Fundamentals (empty)
    7Lessons · 5 hr 25 min

    • Pillar 2: Participant Workbook
    • LESSON 5.1 - The B2B Buying Committee
      10 xp
    • LESSON 5.2 - Consultative Discovery Framework
      10 xp
    • LESSON 6.1 - Value Proposition Design for African SMEs
      10 xp
    • LESSON 6.2 - Managing the B2B Sales Funnel
      10 xp
    • LESSON 7.1 - Objection Handling & Closing
      10 xp
    • LESSON 7.2 - Full-Cycle Practice & Pillar 2 Assessment
      10 xp
  • Pillar 3: Prospecting & Lead Generation (empty)
    8Lessons · 3 hr 40 min

    • Pillar 3: Participant Workbook
    • Pillar 3: African Market Case Study Collection
    • LESSON 8.1 - Social Selling on LinkedIn
      10 xp
    • LESSON 8.2 - Cold Outreach That Works
      10 xp
    • LESSON 9.1 - Referral & Network-Led Growth
      10 xp
    • LESSON 9.2 - Events & Trade Shows as Sales Tools
      10 xp
    • LESSON 10.1 - Building Your Lead Generation System
      10 xp
    • LESSON 10.2 - Prospecting Sprint & 30-Day Plan
      10 xp
  • Pillar 4: Proposals, Pricing & Negotiation (empty)
    4Lessons · 2 hr 35 min

    • Pillar 4: Participant Workbook
    • Pillar 4: African Market Case Study Collection
    • LESSON 11.1 - Writing Winning Proposals
      10 xp
    • LESSON 11.2 - Proposal Workshop & Peer Review
      10 xp