B2B Sales and Business Development in Africa
A self-paced, 6-Pillar certification programme built for sales professionals and business development leaders operating across African markets. Learn at your own pace, on your own schedule, most learners complete the programme in around 24 weeks, though you can move faster or slower to fit your work and life.
This programme is not a generic sales course adapted for Africa. It was designed from the ground up for the realities of African B2B selling: relationship-first commercial cultures, longer decision cycles, cross-market complexity, and the specific commercial challenges of operating across diverse regulatory and economic environments.
What you will learn across 6 Pillars:
- African Market Foundations: Understanding the commercial landscape, regulatory environment, and cultural dynamics across Sub-Saharan Africa
- B2B Sales Fundamentals: Buying committees, consultative discovery, value proposition design, and pipeline management
- Prospecting & Lead Generation: LinkedIn for African markets, cold outreach, referral generation, and events as sales tools
- Proposals, Pricing & Negotiation: Writing winning proposals, value-based pricing, and negotiation frameworks that protect margin
- Client Retention & Account Growth: Onboarding, account expansion, difficult relationship management, and advocacy
- Sales Leadership & Scaling: Building sales culture, hiring talent, technology selection, forecasting, and the peer teaching capstone
Programme format:
Self-paced online lessons you work through on your own schedule, with a participant workbook, real-world African market case studies, and embedded knowledge-check quizzes in every pillar. Practical assignments are submitted for assessment as you go, with a final written assessment and recorded capstone presentation to complete your certification. Optional peer discussion is available where cohort or forum participation is running.
Certification:
Learners who complete all lessons, pass the pillar quizzes, and submit the required assignments and capstone receive the Catalyst Certified B2B Seller credential.
Designed and delivered by Catalyst Competencies. Built on hard-won practical wisdom to deliver practical solutions for Africa's unique business landscape.