Accelerate Your Sales, Dominate the African Market!
Are you ready to master your B2B Sales strategy for African prospects? Learn practical skills to help you navigate the complexities of the African markets and become a Catalyst Certified B2B Seller in Africa.B2B Sales and Business Development in Africa
Catalyst certified b2b seller programme - built for b2b selling in africa
A self-paced B2B Sales Certification designed for sales professionals and business development leaders who want to close more deals, build stronger relationships and grow across African markets. The programme is built around how deals actually move in Africa.
6
Pillars
44
Self-paced lessons
20
African market case studies
12
Months of access
African Market Realities
From cross-border payments and FX volatility to withholding tax structuring and handling facilitation-fee requests, we cover the commercial details most sales courses skip.
Real-World Scenarios
20 case studies across Nigeria, Kenya, South Africa, Ethiopia, Rwanda and more — grounded, specific situations to reason through, not generic "Company A and B" filler.
Proven, Practical Frameworks
Build the skills, confidence and cultural insight to navigate complex markets, win the right deals and turn signed contracts into cash.
The Programme, Pillar by Pillar
1
African Market Foundations
(Weeks 1-4)
2
B2B Sales Fundamentals
(Weeks 5-7)
3
Prospecting & Lead Generation
(Weeks 8-10)
4
Proposals, Pricing & Negotiation
(Weeks 11-13)
5
Client Retention & Account Growth
(Weeks 14-16)
6
Sales Leadership & Scaling
(Weeks 17-24)
Investment Levels
LAUNCH PRICE
Individual Seat
per person
- Full 12-month access
- All 6 pillars & 44 lessons
- Digital certificate
- Community access
Corporate/Team
contact for pricing
- Team progress tracking
- Bulk seat discounts
- Dedicated support
- Custom implementation
Ready to transform your sales in Africa?
Secure your spot in the next Catalyst Certified B2B Seller cohort.
Enrol Today