African Market Design
Context-specific sales frameworks.
Professional Certificate
Validate your sales expertise.
Fully Online & Self-Paced
Learn at your own rhythm.
Team & Individual
Flexible options for all.
High-Impact Insights
Practical, results-driven skills.
Targeted Development
Built around your daily work.
Whether you are building a pipeline, growing a business, or developing a team, this certification provides the focus you deserve.
Sales Professionals
Reflect on your approach. Step back from daily targets and invest in how you understand customers and prepare for complex conversations.
Entrepreneurs
Develop commercial confidence. Make sales development a core part of building your business alongside your product and operations.
Sales Leaders
Drive team development. Give your people a shared learning language and framework to discuss and execute high-value B2B deals.
The Curriculum
From market context to sales action.
1
Market Context
Examine how customer context, local relationships and buying environments can influence your sales approach. Avoid treating African markets as one uniform market.
2
Focus Prospecting
3
Discovery Skills
Ask purposeful questions, explore business needs and identify the people involved in a purchasing decision.
4
Communicate Value
Connect your solution to the customer's priorities and prepare a proposition that explains why it matters.
5
Navigate Decisions
Think through objections, stakeholder concerns and practical next steps that keep an opportunity moving.
6
Build for Growth
Review your pipeline, strengthen account relationships and turn your learning into a focused action plan.
Interactive Preview
Better questions drive bigger deals.
Experience our practical approach. Consider this: a prospective customer says, "Send me your company profile." What is your next move?
Choose your response:
A profile alone rarely closes a deal. Sending it without context leaves the buyer's priorities unclear. In this programme, we teach you how to pivot to a discovery conversation instead.
Correct approach. Try: "Happy to send it. Which business priority would you like the information to address first?" This starts a real conversation.
Discounts don't build value. You first need to understand the need and buying context. Module 3 covers this in depth.
13+ Years Experience
Meet the person behind the programme
Jason Thomas
Chief Catalyst, Catalyst Competencies
Jason has sold learning solutions to organisations across Africa since 2012. His experience spans deep conversations with L&D teams, HR leaders, and business decision-makers. This programme brings that real-world commitment to professional development into a focused, online experience.
"My goal is to help you move from simply selling a product to becoming a strategic partner for your clients."
Choose your learning path
Invest in your professional growth.
Join the next cohort of sales leaders in Africa.
Full Certification
- Full online programme
- Professional Certification
- Lifetime resource access
Team Self-Paced
- Min. 5 learners
- Team progress tracking
- Save R500 per person
Facilitated Virtual
- Live workshop sessions
- Custom African context
- Expert Q&A sessions
Got Questions?
Common Enquiries
Who is this programme for?
Sales professionals, business developers, and entrepreneurs who want to master B2B selling in African markets.
Can I learn while working?
Yes. The programme is fully online and self-paced. You can plan your learning around your existing work schedule.
Can my team enrol together?
Absolutely. We offer team packages starting from 5 learners, with both self-paced and virtual facilitated options.
Is there a certification?
Yes, upon successful completion of all modules and the final action plan, you will receive a Professional B2B Sales Certificate.
What is the payment currency?
Prices are listed in South African Rand (ZAR). We accept all major cards and EFT for team enrolments.
How long do I have access?
You have lifetime access to the programme materials and resources, allowing you to recap whenever you need to.
Your next opportunity starts with what you do today.
Join the professionals who are already transforming their commercial capability across the continent.